⚡️ 3 Quick Email Marketing Tips

Hey Reader,

I hope your week’s off to a great start! Things have been busy over here. We’re in the middle of redoing our mudroom. We decided to remove two closets to open up the space and add one new closet where there was some wasted room. The best part? We’re putting in two big, ventilated sports lockers for the boys! Finally, a place for all that gear that doesn’t end up in the hallway. 😅

We are excited for the change! Speaking of changes, I know your time is valuable, so I'll skip the fluff. Here are three quick, actionable email marketing tips you can start using today to boost your open rates and sales.

1. Focus on One Clear Call to Action (CTA): When writing your next email, ensure you have only one main goal for the reader. If you want them to read your blog, don’t also ask them to buy a product and follow you on Instagram. A single, clear, bold Call to Action ensures your subscriber knows exactly what to do next, leading to higher click-through rates.
2. Use Your “From” Name Strategically: Don’t just use your company name in the “From” field. Try using your personal name (e.g., “Melissa at NAVA”). People trust and connect with people, not logos. Seeing a personal name makes your email feel less like a marketing blast and more like a direct, friendly conversation, which significantly increases your chances of getting opened.
3. End with Urgency (But Keep It Honest): If you are promoting a sale, event, or product, always give them a clear deadline. Words like "Ends Midnight Tonight" or "Last 5 Spots Available" motivate immediate action. Ensure the urgency is genuine—if you say the cart closes tomorrow, close the cart tomorrow.

​Learn how to write emails your audience loves to read!​

There is no better time than now to start sending emails that actually convert.

Try out one of these actionable tips this week, and reply back and let me know how it went!

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​

Melissa

PS: Check out the people I love working with and the products I love using!

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