Hi! I'm a Melissa

Hello there, Reader, I’ve had people ask me for a while if there’s a way to work with me that isn’t a full, done-for-you monthly agency retainer. Not everyone is ready to completely hand over the keys to their email marketing just yet, and I totally get that. Sometimes you just need the playbook or a quick system fix to get off the social media hamster wheel yourself. Did you know the industry standard for email marketing is only a 20% open rate? We refuse to settle for average. At Not...

Hey Reader, If you’ve followed me for a while, you know I’m a super-competitive hockey mom. Whether I’m at the rink or in my office, I love to see a big win. But in business, I’ve realized that winning isn’t always what you think it is. It’s not just about hitting sales goals or watching your numbers climb—though we are definitely going to grow your business through strategic email marketing. The real win is having time for your family and your passions. At Not Another Virtual Assistant,...

Hello there, Reader, If you’re sending your marketing emails from a free address (like @gmail.com) or haven’t properly verified your domain with your email provider (like ConvertKit or Flodesk), you could be putting your deliverability, and your sales at serious risk. A client emailed me about this earlier in the week, and I was concerned enough to tell her to stop sending emails right away until we fix the issue. I just hope we caught it in time. Here’s the blunt truth about why using a...

The BIGGEST sale of the year is here Reader🎉 This is your chance to save hundreds on game-changing resources to empower your email marketing. While I am off in Fort Wayne at a hockey tournament, you can take advantage of these incredible sale offers. Starting November 13th and running through December 1st, save big on select products in my store. This sale only comes once a year, so don’t miss out! Here’s a sneak peek at some of the incredible offers you’ll find: 😉 Use code bfoffer to get the...

Hey Reader, I hope your week’s off to a great start! Things have been busy over here. We’re in the middle of redoing our mudroom. We decided to remove two closets to open up the space and add one new closet where there was some wasted room. The best part? We’re putting in two big, ventilated sports lockers for the boys! Finally, a place for all that gear that doesn’t end up in the hallway. 😅 We are excited for the change! Speaking of changes, I know your time is valuable, so I'll skip the...

Hey Reader, This week, I’m working on a big email migration for a client who has 34 landing pages. We’re moving everything from ConvertKit to Flodesk. And get this… she’s on vacation while I take care of it all. Talk about hands-free! Even better? She’s going to save $6,000 a year after the switch. If you’ve been thinking about moving platforms too, I’ve got one migration spot open for November. Want me to take the tech stress off your plate? Just reply to this email 🙂 Now, onto something...

15 years in the classroom. COVID. Burnout. Two teacher salaries, and a $36,000 daycare bill…here’s what happened next. ⬇️ I could have let it suck the life out of me 👉 but instead of staying stuck, I pivoted. I leaned into a bit of side hustle, started experimenting with email marketing (who knew it would be THE thing 😉), and before I knew it…that side hustle started covering my $36,000 daycare bill. Yep, you read that right, Reader. My business started covering bills, and that’s when I knew...

Hello there, Reader, I know the thought of switching email marketing providers can be a huge headache. The list of to-dos seems endless, and the worry of losing subscribers or breaking your automations is real. That's why I've developed a proven, seamless system for handling email migrations with a Trello board for all communication and switch tasks. I'm not just a person who clicks buttons; I'm a strategic partner who ensures the transition is smooth and stress-free. Here’s a quick look at...