Hi! I'm a Melissa

Hello there, Reader, Summer is officially here, and if your business still depends entirely on you showing up online every single day, your revenue is going to feel it the second you log off to enjoy it. I have been there. The sports schedules, the hockey camps, the tournaments three hours away, the backyard cookouts that somehow take over the entire weekend. Summer does not slow down. And if your email list is not working while you are living your life, you are leaving real money on the...

Hello there, Reader, This week is going to be short and sweet. I hope you had a wonderful time with your family and friends this past weekend! What can I help you with in email marketing? What are you struggling with? Please reply, and I would love to help you and answer your questions! Are you following me on threads or Instagram? I would love to connect with you. Please reach out with any questions. I am happy to help! Melissa Melissa Seideman Email Marketing and Automations Specialist Book...

Hello there, Reader, I am at the Craft + Commerce in Boise this week, Kit's annual conference, and I am still processing everything that was announced. I get asked all the time why I use Kit for my business and why I recommend it to every single client I work with. And the honest answer is that Kit just gets it. It is built around tags and segments rather than giant, messy lists, which means I can send the right email to the right person at the right time without any of the chaos. The data...

Hello there, Reader, If you are exhausted by the constant social media hustle and your revenue is still stuck on a frustrating plateau, we need to talk about my client, Laura. When I first met her, she was the definition of CEO chaos. She was bringing in about 2,000 dollars a month and spending every waking second answering direct messages by hand. She was relying entirely on a post-and-pray strategy and she was completely burned out. I knew immediately that she did not have a traffic...

Is your summer calendar already completely booked even though June has not even started yet, Reader, ? Same. Between the endless sports schedules, family trips, hockey camps, and backyard cookouts, the calendar is absolutely packed. You have worked incredibly hard this year, and you deserve to take actual time off to enjoy it. The truth is, if your business still depends entirely on posting nonstop on social media, your revenue probably slows down the second you log off. But when you build an...

Hello there, Reader, I thought hockey would be a fun hobby to keep my boys busy. I did not realize it would take over my entire life and my bank account. The 6 am ice times. The gear bags weigh more than I do. The tournament is three hours away on a weekend in May. The equipment that somehow needs to be replaced every single season, even though I just bought all of it. And the fees. Nobody prepares you for the fees. But then you watch them out there, and you think, okay. Fine. Take it all. I...

Hello there, Reader, You already know my philosophy: you cannot scale a sustainable business if you are relying entirely on social media. Remember, my account got shut down for 5 days, and I didn't freak out because I had my email list! You need to actively grow your own email list. If your list growth has stalled out, here are 4 quick ways to get the momentum going again: Create a "Quick-Win" Lead Magnet: Stop asking people to only "subscribe." Give them a template, a checklist, or a...

Hello there, Reader, I am off to another hockey tournament this weekend with my boys. We have 10 games at 6 different rinks in Pittsburgh, PA. If anyone is local, I would love to catch up with a coffee rinkside :) I am already meeting a friend at one rink! I am going to run a free Grow Your List workshop during the summer workshop on June 22nd with my friend Karley. Can you help me pick the time? What time should the FREE workshop by on Monday June 22nd? 10 am EST 12 PM EST 2 PM EST Before...