3 reasons your open rates are stuck 🛑

Hello there, Reader,

I am off to another hockey tournament this weekend with my boys. We have 10 games at 6 different rinks in Pittsburgh, PA. If anyone is local, I would love to catch up with a coffee rinkside :) I am already meeting a friend at one rink!

I am going to run a free Grow Your List workshop during the summer workshop on June 22nd with my friend Karley. Can you help me pick the time?

Before the weekend hits, let’s have a raw and real moment about your email list.

If you are treating your weekly newsletter like any other annoying task on your to-do list, you are leaving massive money on the table. Your email list shouldn’t be a chore; it should be your most valuable business asset.

When you optimize your list, you can actually step off the 24/7 social media hamster wheel and stop begging the algorithm for sales.

But if you are stuck at that garbage 20% “industry standard” open rate, something in your backend is broken.

Here are 3 practical things you need to fix this week to get your revenue flowing:

1. Drop the dead weight. Please stop hoarding “ghost” subscribers just for vanity metrics. If someone hasn’t opened an email from you in over 6 months, they are actively tanking your deliverability. When internet service providers (like Gmail) see low engagement, they start sending your emails straight to the spam folder. Clean your list and delete the cold leads.
2. If you are sending the same email to every single person on your list, your sales will stall. You shouldn’t be pitching your high-ticket offer to someone who just bought it yesterday. Use tags in your backend system to segment your audience. Email is a conversation; make sure you are sending the right message to the right person.
3. Turn your emails into an evergreen asset. You didn’t start a business to stare at a blank Google Doc every Tuesday night, wondering what to say. The CEOs who are truly scaling aren’t writing emails from scratch every week. They are building Evergreen Funnels. Want an email everygreen funnel? Check out the list growth engine. Now booking 2 spots for June.

An evergreen funnel uses automation to send the right emails to the right people at the exact right time. It builds trust, nurtures leads, and makes sales in the background while you are completely logged off.

Want to know exactly how to set one up so you can stop the exhausting cycle of live launching?

🔗 I put my entire evergreen funnel blueprint on the blog today. ​Click here to read exactly how to build yours!​

Stop writing emails from scratch and start building a system that actually buys back your time.

​Read the post and let me know what you think!

Please reach out with any questions. I am happy to help!

Melissa

Melissa Seideman Email Marketing and Automations Specialist ​Book a Call Now ☎️