Kit just dropped something big 👀
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Hello there, Reader, I am at the Craft + Commerce in Boise this week, Kit's annual conference, and I am still processing everything that was announced. I get asked all the time why I use Kit for my business and why I recommend it to every single client I work with. And the honest answer is that Kit just gets it. It is built around tags and segments rather than giant, messy lists, which means I can send the right email to the right person at the right time without any of the chaos. The data Kit gives me is actually useful. My clients average over 50% open rates, and that does not happen by accident. Kit's deliverability, segmentation, and automation tools are doing a lot of the heavy lifting behind the scenes, and the numbers show it every single time. I even attended a deliverability audit to learn more ways to serve my clients. But the biggest reason I love it? Kit runs my business while I am at the rink cheering on my boys at 6 am. The automations, the sequences, the funnels, they are all working in the background while I am completely offline, living my life. That is exactly what I built this business for, and Kit makes it possible. If you missed it, Kit dropped their biggest product launch of 2026 live on stage on June 11, and as someone who lives and breathes email marketing, I have to tell you, this one actually matters. Here is what is new: 🔍 SUBSCRIBER SIGNALS (the one I am most excited about) You know how I am always saying that behind every email address is a real person? Kit just built a feature around that exact idea. Subscriber Signals shows you who is actually on your list, not just open rates and click rates, but real, enriched data about your subscribers. Who are they? What do they do? Which ones have the most influence and could change your business? THIS WILL BE A GAME CHANGER for email marketing. This is the kind of audience intelligence that used to cost thousands of dollars through third-party tools. Now it is built right into Kit. For those of you who have been sending emails without really knowing who is reading them, this is a game-changer. 📊 NEW ANALYTICS Kit also launched a completely rebuilt Analytics dashboard. The old one was fine. This one is actually useful. You can now see your list growth, your most valuable subscribers, and which emails are driving real results — all in one place. No more guessing. No more exporting CSVs and trying to make sense of spreadsheets. Data should make you better at email. Now it actually will. 💰 NEWSLETTER SPONSORSHIPS This one is for those of you who want to monetize your list beyond selling your own products. Kit has built a native newsletter sponsorship feature that connects you directly with brands that want to reach your audience. No middleman. No cold pitching. You set your rate, brands book you, and the money comes through Kit. If you have been thinking about adding a sponsorship income stream, this makes it significantly easier to get started. Check out the earn tab to learn more about this! Here is what I want you to take away from all of this: Kit is doubling down on one thing: helping you understand and earn more from the list you already have. Not chasing vanity metrics. Not adding flashy features for the sake of it. Actually helping you turn subscribers into revenue. Which is exactly what I have been saying for years. If you want to explore the new features, you can see everything they launched right here: kit.com/2026-release
And if you have questions about how any of this applies to your specific list and business, you already know where to find me. Just hit reply. Melissa P.S. Subscriber Signals is currently on the Kit Pro plan. If you are not sure whether it is worth upgrading for your list size and business goals, reply to this email, and I will give you my honest take. It's totally worth it :) I just upgraded my own plan! |