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Hello there, Reader,
Sorry for the short email today, I am having surgery this upcoming week on my parathyroid, after 9 years and 12 kidney stone surgeries. I finally got answers on why my body kept making kidney stones (too big to pass). I will be out for at least a week recovering and will be heavily relying on my team for client support this upcoming week. Fingers crossed the surgery goes well! Speaking of relying on your team, your team is your email provider. Use it and all its magic tricks to your advantage.
Do you ever hit send on an email and then immediately wonder if anyone's actually going to open it? You're not alone! In a crowded inbox, getting your emails opened is the first, and most crucial, hurdle to overcome.
I published a blog post that's all about this exact topic: How to Increase Your Email Open Rates: 10 Proven Methods.
In this post, I'm sharing some of my best strategies, including:
- The Anatomy of a Perfect Subject Line: Learn how to craft a subject line that is engaging, well-sized, and impossible to ignore. Like my subject line today, you opened it. It probably has an 80% open rate. Why? People are curious :) My biggest tip is to keep it under 5 words or fewer, and add an emoji. You can always do AB testing of subject lines. I am also in a beta group testing Flodesk's AI subject line and preview. It's a really helpful feature coming in a few months!!
- The Power of the Preheader: This often-overlooked element is your second chance to make a great first impression in the inbox. I usually use Chat GPT by typing the email I wrote into it and asking for a preview preheader. This is often the third thing people look at before opening emails. The first element is the sender's name (always use your business name, not your first name, not many know me by Melissa, but they know my trademarked brand, Not Another VA), and the second is the subject.
- Why a Clean List is a Happy List: Discover how removing inactive subscribers boosts your deliverability and open rates. This is really important, even with an unlimited provider like Flodesk. Learn more here!
- The Magic of Segmentation: Discover how sending the right message to the right person at the right time is the ultimate key to boosting engagement. This is the real magic of an email list.
Ready to see your open rates soar?
CLICK HERE to read the full blog post!
You might also like:
How to write weekly emails to get your click rate up :)
You can also zoom with me to get personalized support.
Please reach out with any questions. I am happy to help!
Melissa
PS: Check out the people I love working with and the products I love using!
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