Let's get real personal....

Hello there, Reader,

Sorry for the short email today, I am having surgery this upcoming week on my parathyroid. After 9 years and 12 kidney stone surgeries, I finally got answers on why my body kept making kidney stones (too big to pass).

I’ll be out for at least a week while I recover, so I’ll be leaning on my team to support clients during that time. Here’s hoping the surgery goes smoothly!

Speaking of leaning on your team, you can think of your email provider as part of yours. It’s packed with tools and features designed to make your life easier, so be sure to use them to your advantage.

Ever hit “send” on an email and instantly wonder if anyone will actually open it? You’re definitely not alone. With inboxes more crowded than ever, getting your emails opened is the very first (and often the most important) hurdle to clear.

Luckily, I have a blog that's all about this exact topic: How to Increase Your Email Open Rates: 10 Proven Methods​

In this post, I'm sharing some of my best strategies, including:

• The Anatomy of a Perfect Subject Line: Learn how to craft a subject line that is engaging, sized right, and impossible to ignore. Just like my subject line for this email that you clicked on. It probably has an 80% open rate. Why? Well...people are curious. My biggest tip is to keep subject lines under 5 words or less and add an emoji. You can always do AB testing of subject lines. I’m part of a beta group testing Flodesk’s new AI subject line and preview tool, and it’s been such a helpful feature. The best part? It’s set to roll out in just a few months!
• The Power of the Preheader: This often-overlooked element is your second chance to make a strong first impression in the inbox: the preview text. I usually generate mine by pasting my email into ChatGPT and asking it to create a preheader. It’s actually the third detail most people notice before opening—right after the sender’s name and the subject line. Pro tip: always use your business name as the sender. For example, not many people know me as Melissa, but they recognize my trademarked brand, Not Another VA.
• Why a Clean List is a Happy List: Discover how removing inactive subscribers boosts your deliverability and open rates. This is really important, even with an unlimited provider like Flodesk. Learn more here!​
• The Magic of Segmentation: Discover how sending the right message to the right person at the right time is the ultimate key to boosting engagement. This is the real magic of an email list.

Ready to see your open rates soar?

You might also like:

I want to personally invite you to join me for the Wild Women in Business Virtual Summit on October 2–3. I’ll be presenting on Building Your Tribe: Mastering the Like, Know, Trust Factor with Email Marketing. You’ll also hear from 25 other powerhouse entrepreneurs!

Tickets are just $22 with code MELISSA SEIDEMAN (in all caps) or join here.

​

Melissa

PS: Check out the people I love working with and the products I love using!

​