Did you turn this on?
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Hello there, Reader, I did two email migration switches from Kit to Flodesk last week, and it reminded me of something important. (If you’re thinking about switching, now’s a great time to lock in unlimited and snag half off with my code!) Make sure to turn on double opt-in for every form. It’s a simple step, but so important, especially if you have customers around the world. Plus, it’s just good practice for keeping your email list in great shape. With Flodesk, you have to turn it on; it doesn't automatically default to on. Personally, I believe this is a huge mistake. Most providers, like Kit and Mailchimp, default to not autoconfirm. You've put in the work to get people to sign up for your email list. So why let all that effort go to waste with low engagement and spam complaints? The solution is a simple, yet powerful, step: the double opt-in. Here’s how double opt-in works: when someone signs up through your form, they’ll get a quick confirmation email. All they have to do is click the button inside, and then they’re officially on your list. It’s such a small extra step, but it can make a big difference for your business. Why Double Opt-Ins are a Game-Changer?Double opt-ins make sure your subscribers are real people who genuinely want to hear from you. Think of it this way: a smaller list of highly engaged, confirmed subscribers is far more valuable than a huge list full of people who don't care about your business. They also help keep your emails out of the spam folder. When people mark your emails as spam, your reputation as a sender takes a hit. Double opt-ins help you avoid this by making sure everyone on your list has actively confirmed they want to receive your content. Ultimately, by only sending emails to people who truly want them, you'll see higher open rates, more clicks, and better overall results. This means your emails are more effective at driving sales and building relationships. Want to learn more about email deliverability?
We have a winner! 🎉 Congrats to Lauren Schwartz for snagging the Yeti cooler! Thank you all so much for the amazing review, you truly made my day. Lauren, shoot me an email so I can get your prize to you! Please reach out with any questions. I am happy to help! Melissa PS: Check out the people I love working with and the products I love using! |