Why I refuse to let AI write your emails 🤖
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Hello there, Reader, I thought hockey would be a fun hobby to keep my boys busy. I did not realize it would take over my entire life and my bank account. The 6 am ice times. The gear bags weigh more than I do. The tournament is three hours away on a weekend in May. The equipment that somehow needs to be replaced every single season, even though I just bought all of it. And the fees. Nobody prepares you for the fees. But then you watch them out there, and you think, okay. Fine. Take it all. I am the loudest mom at the rink every single time, and I have zero shame about it. These boys have my whole heart, and I would do every early morning and every long drive all over again without thinking twice. This is also exactly why I built a business that lets me be there for all of it. No boss to ask for time off. No missing games because of a meeting. Just me, my laptop, my clients, and a schedule that works around what actually matters. I bring this up because a client asked me recently why we do not just use AI to write all of their emails. It is a fair question. And here is exactly what I told them. AI can produce an email in 30 seconds. But we have all seen what those emails look like. They are too long, too stiff, packed with way too many links, and completely missing a single trace of the actual human running the business. An AI does not know what it feels like to freeze at a rink at 6 am. It does not know your stories, your struggles, or the real reason you built your business. People do not buy from robots. They buy from you. Every single email we write for our clients follows a framework we have spent years refining. We call it the Rule of 3. It is the exact reason our clients' emails actually get read instead of sitting unopened in an inbox forever. I am not going to give the entire secret away right here. But it is simple, highly intentional, and one of the very first things we walk new clients through when we start working together. Plus, their AI open rates and click rates show it. I had a client who used ChatGPT for every email, and within 6 months, we got her up to our standards. The proof is in the data. Our clients average 50.72% open rates and 6.64% click rates. The industry standard is a garbage 20% open rate and a 2 to 3% click rate. That massive gap does not happen by accident. It happens because we prioritize strategy and genuine connection over a quick ChatGPT prompt. If you want to stop begging the algorithm for views and start building an email empire you actually own, you need to be in the room for the Hot Lead Summer Workshop. Join Karley and me on June 25th as we reveal the four-part automated sequence that makes sales while you are offline, living your life. Register for free right here Please reach out with any questions. I am happy to help! Melissa |