Hi! I'm a Melissa

Hello there, Reader, Before I get into today's email, I have something fun to share. I am adding a monthly challenge to our emails, and this month the stakes just got raised. Last month we had about a 10-way tie, so I am carrying the challenge into July to narrow it down to three winners. The top three people will win a free email strategy Zoom call with me — a $347 value — just for completing the challenge in each email this month. Winners will be announced in the last email in July. You can...

Hello there, Reader, Let's be real for a minute...about your email list. Most business owners think having a massive email list is the ultimate flex. But if half of those people have not opened a single email from you in six months, your email list is not a business asset. In fact, you have a deliverability nightmare. Keeping cold, unengaged subscribers on your list just for the vanity metrics is actively killing your sales. When inbox providers like Gmail and Apple see that a huge chunk of...

Hello there, Reader, Summer is officially here, and if your business still depends entirely on you showing up online every single day, your revenue is going to feel it the second you log off to enjoy it. I have been there. The sports schedules, the hockey camps, the tournaments three hours away, the backyard cookouts that somehow take over the entire weekend. Summer does not slow down. And if your email list is not working while you are living your life, you are leaving real money on the...

Hello there, Reader, This week is going to be short and sweet. I hope you had a wonderful time with your family and friends this past weekend! What can I help you with in email marketing? What are you struggling with? Please reply, and I would love to help you and answer your questions! Are you following me on threads or Instagram? I would love to connect with you. Please reach out with any questions. I am happy to help! Melissa Melissa Seideman Email Marketing and Automations Specialist Book...

Hello there, Reader, I am at the Craft + Commerce in Boise this week, Kit's annual conference, and I am still processing everything that was announced. I get asked all the time why I use Kit for my business and why I recommend it to every single client I work with. And the honest answer is that Kit just gets it. It is built around tags and segments rather than giant, messy lists, which means I can send the right email to the right person at the right time without any of the chaos. The data...

Hello there, Reader, If you are exhausted by the constant social media hustle and your revenue is still stuck on a frustrating plateau, we need to talk about my client, Laura. When I first met her, she was the definition of CEO chaos. She was bringing in about 2,000 dollars a month and spending every waking second answering direct messages by hand. She was relying entirely on a post-and-pray strategy and she was completely burned out. I knew immediately that she did not have a traffic...

Is your summer calendar already completely booked even though June has not even started yet, Reader, ? Same. Between the endless sports schedules, family trips, hockey camps, and backyard cookouts, the calendar is absolutely packed. You have worked incredibly hard this year, and you deserve to take actual time off to enjoy it. The truth is, if your business still depends entirely on posting nonstop on social media, your revenue probably slows down the second you log off. But when you build an...

Hello there, Reader, I thought hockey would be a fun hobby to keep my boys busy. I did not realize it would take over my entire life and my bank account. The 6 am ice times. The gear bags weigh more than I do. The tournament is three hours away on a weekend in May. The equipment that somehow needs to be replaced every single season, even though I just bought all of it. And the fees. Nobody prepares you for the fees. But then you watch them out there, and you think, okay. Fine. Take it all. I...