Hi! I'm a Melissa

Hey Reader, This week, I’m working on a big email migration for a client who has 34 landing pages. We’re moving everything from ConvertKit to Flodesk. And get this… she’s on vacation while I take care of it all. Talk about hands-free! Even better? She’s going to save $6,000 a year after the switch. If you’ve been thinking about moving platforms too, I’ve got one migration spot open for November. Want me to take the tech stress off your plate? Just reply to this email 🙂 Now, onto something...

15 years in the classroom. COVID. Burnout. Two teacher salaries, and a $36,000 daycare bill…here’s what happened next. ⬇️ I could have let it suck the life out of me 👉 but instead of staying stuck, I pivoted. I leaned into a bit of side hustle, started experimenting with email marketing (who knew it would be THE thing 😉), and before I knew it…that side hustle started covering my $36,000 daycare bill. Yep, you read that right, Reader. My business started covering bills, and that’s when I knew...

Hello there, Reader, I know the thought of switching email marketing providers can be a huge headache. The list of to-dos seems endless, and the worry of losing subscribers or breaking your automations is real. That's why I've developed a proven, seamless system for handling email migrations with a Trello board for all communication and switch tasks. I'm not just a person who clicks buttons; I'm a strategic partner who ensures the transition is smooth and stress-free. Here’s a quick look at...

Hello there, Reader, Since September 1st, I’ve completed about 15 migrations (and have a few more on the calendar!). If you’ve been thinking about making the switch but aren’t sure yet, let’s chat! I’d love to help you decide if it’s the right move for you. On a personal note, I’m writing from New Orleans this week! I’m here visiting a friend for her conference, working remotely from local coffee shops, and doing a little exploring in between. I can’t wait to check out the WWII Museum, my...

Hello there, Reader, Sorry for the short email today, I am having surgery this upcoming week on my parathyroid. After 9 years and 12 kidney stone surgeries, I finally got answers on why my body kept making kidney stones (too big to pass). I’ll be out for at least a week while I recover, so I’ll be leaning on my team to support clients during that time. Here’s hoping the surgery goes smoothly! Speaking of leaning on your team, you can think of your email provider as part of yours. It’s packed...

Hello there, Reader, We are about a month into hockey practice. My kids are working so hard, and I am impressed with their work ethic. Proud hockey mom moment! 🏒 This year, we joined a new team, Team Cleveland, which means lots of travel ahead—Buffalo, Grand Rapids, Detroit, and Pittsburgh are all on the schedule. I’m excited for the games, the adventures, and all the fun family weekends that come with hockey. (Yes, I totally count tournaments as family vacations!) My husband is deep into...

Hello there, Reader, I did two email migration switches from Kit to Flodesk last week, and it reminded me of something important. (If you’re thinking about switching, now’s a great time to lock in unlimited and snag half off with my code!) Make sure to turn on double opt-in for every form. It’s a simple step, but so important, especially if you have customers around the world. Plus, it’s just good practice for keeping your email list in great shape. With Flodesk, you have to turn it on; it...

Hey Reader, I see you. You’ve got the ideas, the offers, and the drive. You can write the emails. But let me guess—you’re not showing up in inboxes consistently. Not because you don’t know what to say.Not because you’re not good at this.But because you don’t have a plan. And with fall and the holidays about to pile on a million more to-dos (school drop-offs, sports, events, launches, the works), the last thing you need is to spend hours staring at a blank calendar wondering, “What do I send...